Top 5 Fashion Games Performance in Ireland Q4 2023

In Q4 2023, the top five fashion games on a unified platform in Ireland displayed varied performance trends in terms of downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, provides valuable insights into the popularity and financial success of these apps.

Project Makeover experienced a notable increase in revenue, peaking at around $8K in the final week of December. Downloads fluctuated, reaching a high of approximately 2.2K in the same week. Weekly active users saw a rise from 7.4K in late November to around 9.7K by the end of the quarter.

Covet Fashion: Dress Up Game showed steady revenue throughout the quarter, with a significant peak at $1.9K in early November. Downloads were relatively modest but increased towards the end of December, hitting 124. Weekly active users remained stable, averaging around 800-900.

RuPaul's Drag Race Superstar saw a spike in revenue to $1.8K in late October, followed by a gradual decline, ending the quarter at approximately $437. Downloads were minimal, with occasional peaks like 58 in mid-October. Weekly active users decreased from 721 in late September to about 577 by the end of December.

Love Nikki-Dress UP Queen experienced a peak in revenue of around $952 in late November. Downloads remained low, peaking at 38 in the same period. Weekly active users showed a slight decline, averaging around 600 and dipping to 494 in mid-December before recovering slightly.

Barbie Magical Fashion had consistent revenue, with a peak of $566 in early October and another high of $487 at the end of December. Downloads showed a similar trend, with a significant increase to 307 in the final week of the quarter. Weekly active users increased from 380 in late September to 477 by the end of December.

For more detailed insights into the performance of these apps, visit Sensor Tower.